Building in public

I build AI systems that
sell to real businesses.

Not the kind of AI company that raises money and posts about culture. The kind that sells software to plumbers and dentists and gets paid when it works. I write about what we ship, what I get wrong, and what it costs.

What I write about

Three things, honestly

No hype, no "10x your business overnight". If something failed I'll tell you it failed, because that's the part nobody else publishes.

Systems

The systems I actually run

An agentic CRM, an AI receptionist, a lead engine that scores and routes. Real ones, in production, with the parts that broke still visible.

Prompts

Prompts and agents that earn their keep

The handful I use daily to operate several businesses without a team. Copy them, they're free.

Reality

What it actually costs

Credits, hours, mistakes. Including the launch that created nine accounts perfectly and delivered one lead.

Free — no upsell

The Operator's Prompt Pack

The prompts and standing rules I actually use to run a company without a team. Not a list of 500 prompts you'll never open — the small number that changed how the work gets done.

  • The research-before-you-produce rule that killed our worst content
  • The red-team pass every plan has to survive before it ships
  • How I get an angle on a lead, not just a score
  • The decision packet that keeps a weekly review to twenty minutes

Straight to the pack on the next screen. Then one email a week about building this thing. Unsubscribe anytime.

The company

Indigo Labs

Everything I write about comes out of running Indigo Labs — an AI agency and an agentic CRM sold to local businesses. If you own one and want the systems installed rather than explained, that's the other door.

See what the agency does →