Built

A whole business,
built in an hour.

Eight questions on your phone, and one you can skip. We build the brand, the site, the pages your ads point at, the follow-up behind them and the CRM underneath — and you look at all of it before you decide anything.

Fourteen looks, one market each

No two competitors get the same site.

Most of this industry runs one template with the colours swapped, which is why so many local businesses look like each other. We wrote fourteen complete design systems — type, palette, spacing, how much it is allowed to move — and each one names the businesses it is wrong for. When somebody in your trade and your area already has one, you get a different one. If they were all taken, we would tell you to wait rather than hand you a copy of your competitor.

Field Notes

A working business that turns up and does the job properly. Deliberately unglamorous — wrong for anything selling taste.

Ledger

Authority, and visibly careful with your money. Read by people deciding whether to trust you with a number.

Clinic

Calm, careful, obviously competent. Wrong for anything that needs urgency — calm cannot also shout.

Quarry

Solid, physical, built to last. For work that leaves something behind you can stand on.

Counsel

Serious, discreet, used to difficult conversations. Never playful, because levity here reads as not understanding the stakes.

Dispatch

Answer now, arrive today. Built for the trades somebody calls when something is actively going wrong.

Eight more — Atelier, Almanac, Signal, Practice, Meridian, Storefront, Current and Workbench. Which one you get is decided by your trade, and by who near you already has one.

What is actually in one

Everything, before you pay for any of it.

1
Your mark

Drawn as real vector in the face your system chose. Not a font with your name typed into it.

2
Your site

Written for your trade and the customer you asked for — not a template with the town swapped.

3
The pages your ads point at

One per angle, each with its own way of capturing an enquiry.

4
The follow-up behind them

In your industry's language, running whether or not anybody remembers.

5
Your CRM

Your stages, your words, and none of the modules you will never open.

6
Who may lawfully receive an enquiry

In a licensed trade the routing checks the licence before the person. That is the difference between a lead and a complaint.

You see all of it first

The build runs while you get on with your day and we email you when it is done. You open it, walk through exactly what happens to one of your customers — from the ad, to your page, to the text they get inside a minute — and only then is there a price.

Until you start, the build is ours. The moment you do, it is yours outright: the site, the mark, the copy and the source files, including if you leave us later.

What we will not do

We will not promise you a number. Anybody who guarantees leads is either lying or planning to buy them badly.

We will not build for a trade we have not learned properly — you will be told it takes a day rather than an hour, and why.

And we will tell you when what you want is a spreadsheet and a Tuesday rather than a platform.

Results

This is where the numbers go.

The first businesses went through this week. When they have run long enough to have a real number — and have given us permission to use their name — it goes here, with the figure and the client attached to it.

Coming

A funding business, three states. Live this week.

Coming

Two roofing companies in the same state, on deliberately different looks.

Coming

A wellness practice, where what may be claimed is checked by a person first.

We could fill this section today with numbers nobody could check. An agency that will invent a result for a case study will invent one for you, so it stays empty until it is not.

Eight questions, and one you can skip.

Then we build the whole thing, and you decide.

No account to create and nothing to install.